Guide ยท Unity Ads
How to bulk-upload creatives and build creative packs on Unity Ads
Unity Ads campaigns run on creative packs, and keeping them fresh means a constant cycle of uploading new assets, assembling packs, attaching them to the right campaigns and retiring the ones that fade. Done by hand, that cycle eats into the time your team should spend on strategy. This guide covers where the manual process breaks and what is worth automating first.
The manual way, and where it breaks
- New assets are downloaded from a shared drive and uploaded one batch at a time.
- Creative packs are assembled by hand for each concept and language.
- Attaching packs to every relevant campaign multiplies the work with each title.
- Weak packs stay live too long, because checking and swapping them only happens every few days.
What to automate first
- Upload straight from your cloud storage, without downloading and re-uploading.
- Rules that assemble creative packs by concept, language or any naming convention.
- Mapping rules that attach packs to the right campaigns.
- A rotation queue: new packs go live on a schedule and weak ones make room for them.
- A clear record of every change, with notifications.
How the Unity Ads Creative Copilot does it
- Maps files from your cloud storage to complex Unity Ads campaign structures.
- Builds creative packs, grouping assets by concept, language or any other property you choose.
- Deploys, tests and rotates creative packs from one place.
- Keeps a queue of packs waiting to go live and rotates them in on your schedule.
- Reports every executed step in a dashboard, with Slack and email updates.
What automation changes
Playvalve, a Barcelona-based mobile game publisher, used Bubbleye's creative and spend automation to grow paid user acquisition with the same two-person UA team: about 200,000 more installs a month (a 100% increase), ten times as many campaigns run and optimized, the equivalent of five extra UA managers, and spend up to 11x on some networks, in under six months compared with the six months before.
Frequent questions
Does it build the creative packs for me?
Yes. You set how assets should be grouped (by concept, language or any other property) and the Copilot assembles the packs.
Do I have to approve every change?
You decide how hands-on to be. Every step the Copilot takes is visible in its dashboard and reported by Slack or email.
Where do my creatives come from?
From your cloud storage, so there is no manual downloading and re-uploading of files.
How much does it cost?
Self-serve monthly plans start at $299.
Does it work on other ad networks?
There is one Creative Copilot per network: Meta, Google Ads, AppLovin, Unity, Mintegral and TikTok. Pozeidon, Bubbleye's marketing AI, coordinates them across networks from one conversation.
Stop uploading creatives by hand.
See what the Unity Ads Creative Copilot can automate for your team. Self-serve plans from $299 a month.
Explore the Unity Ads Creative Copilot